I’m mainly not the type of person to be impressed by a name… It doesn’t matter if you have name brand jeans or shoes, or if your handbag is Prada or Louis Vuitton. For me personally, I appreciate to be thrifty when it comes to purchases. I don’t mind settling for the store brand, as long as it does not reflect in the quality. There are quite a few things that I won’t buy in generic form. For example, I always prefer Charmin toilet paper. Despite the fact that the off brand is so much cheaper, I actually prefer the gentleness that this brand offers. I also appreciate to buy name brand deodorant. The cheap deodorant actually leaves my underarms feeling itchy and doesn’t even last for a whole day. When I had to replace our HVAC equipment just the other week, I didn’t know if names were incredibly important or not. I did a ton of research to find out if I could get away with getting cheap HVAC equipment. I contacted a few professionals plus a few of my friends as well as coworkers. I came to realize that most people were telling me the same thing. When it comes to HVAC equipment, the name brand truly does matter. I kept hearing the same 3 brands pretty much. When I talked with our HVAC provider, I asked about these types of equipment. They stocked all of them, so it came down to my personal choice. I’m easily glad that I did the necessary research, so I could make a well informed decision about our new heating plus cooling equipment. I know it will make an enormous difference in the energy bills plus our overall comfort also.