The HVAC marketing world

I will admit to being a bit too passionate about certain topics in the past. When I was a student, I wrote for the school newspaper. I was prone to political tirades plus grand, sweeping statements that I now realize were myopic; With age, you get a little more perspective on the world, plus all those lofty political ideals of youth are proven to be just that: ideals. They are not workable in the real world. Now that I own a small business, I try to be careful of the things I say. I don’t want to go off on a political rant that could potentially alienate Heating, Ventilation plus A/C clients. There is a growing need for the services I offer, with all the new housing being built, however there is also some stiff competition in the Heating, Ventilation plus A/C contracting market… At least six other women run heating plus cooling system contracting companies. Therefore, the competition is something I want to stay on top of. This is why it’s better to keep personal opinions to myself, especially when I am out in public I consistently represent our Heating, Ventilation plus A/C. My job is to focus on my work, not on politics. I have spirited debates around the house with my wife, why do I need to bring those topics out into the working world, where it might cost myself and others a heating contract? I guess our strategy is paying off, because word of mouth on the repair side of our heating plus cooling shop is starting to absolutely get around, then hopefully this positive word translates into more plus more Heating, Ventilation plus A/C contracts for new housing.