The most powerful asset a supplier can use when advertising, is the power of visuals. I am 1 of those people who wants to see what I am looking for. You can send me texts & most of them get deleted. I am just being honest. How various texts do you just gloss over. It is too easy to just delete SMSs, even before you look at more than the headline. Most people want to have something physical in hand. They want the visual so they can see what is being displayed. I am regularly getting postcards from unusual companies. I gained 1 from a HVAC supplier that caught our attention. I had to laugh & yet I was compelled to be considering their services. I was thinking that maybe I had those fishy aromas in our air. I could see the ghosts of fish hanging around our sofa & the stove. My fish didn’t have wings. My fish had those aroma curves coming up off them. I was the 1 who was holding our face as I screamed. I wanted to find out more about media whole-beach house air purifiers & carbon air filters for our range hood ventilation system. If I hadn’t seen that postcard, I may not have thought about our air quality. That HVAC supplier was able to get our company through the use of a clever printer who created the postcard. There are various printing maintenance companies out there. I have used suppliers that do mostly logos & those that are full spectrum printers. As the company man, you need to choose the printing maintenance that best suits your company & price.